SaaS: how open source is driving mobile app development
In today’s always-on, work-from-anywhere world, the softphone app is the new “must have”.
The only problem is that they can be extremely time consuming and expensive to develop.
Complex coding, complex VoIP technology, and the need for separate Android and iOS versions all combine to force telcos and hosted telephony providers into cheaper collaborations with tech giants rather than innovating alone.
If only there was a way to offer enterprise end-users their own single, powerful, integrated, white-label communications application that does it all – quickly AND affordably.
It’s too good to be true?
Well, as is so often the case, technological intelligence is redefining the art of the possible.
WebTrit – a newcomer to leading start-up accelerator and UCaaS, CPaaS and telecom recharge cloud provider PortaOne – is disrupting the market by launching an open-source MIT-licensed voice and video application.
Written in Flutter, Google’s latest cross-platform development technology, it’s set to reshape the ever-changing global business communications landscape.
And that means opportunities abound for SaaS providers, white-label telecom resellers, and their customers.
“More and more companies want to offer voice and video communication capabilities in their own application. Customers expect this, so companies must respond or risk falling behind,” says Andriy Zhylenko, founder and CEO of PortaOne.
“Branding is very important to people, so business apps need to look like their websites. Also, not so obviously, it’s about the user experience. People get used to being on a company website and want the same familiar environment and processes when using an app instead.
“They don’t want to have to get out of this app to communicate via voice or video. They want everything at their fingertips; easy, fast and transparent.
“Providing this kind of in-app dialing functionality used to be either too expensive or too time consuming; or only possible by hiring a large international development team; or contract with a third party who had already made these large investments.
“That has now changed everything.”
WebTrit provides a feature-rich softphone app that can run on Android, iOS, a browser, or (coming soon) as a native app for Windows and MacOS.
It uses modern WebRTC technology for voice and video communications, solving many of the problems that plague traditional applications that attempt to implement full VoIP support.
It is the first dialer of its kind to offer full and free access to the source code; Thus, front-end functionality and user interface can be easily customized by internal development teams.
WebTrit provides the back-end through a SaaS subscription that powers VoIP and video in the app and enables push notifications – allowing the app to be closed to save battery and only wake up when receiving of an incoming call.
It can integrate telephony into CRM, MS Teams and Office, and facilitate monetization by enabling in-app purchases and integration with offers from selected local partners.
New users sign up and activate a free trial to access a basic dialer app to begin development and testing right away. In a day, you can create a custom version of your own domain, connect to your hosted PBX system, and add your logo and colors.
Users’ branded apps can then be uploaded to Google Play or iTunes under their name and customers can then be prompted to start using the service via a QR code or SMS.
“We gave telecom operators the freedom to create their own communications application or add communications functionality to their website or product,” says Yuri Cherniavskii, CTO and founder of WebTrit.
“WebTrit is a unique platform that allows calling from smartphones, MS teams and web pages, but we believe in empowering our customers, so we provide the source code to them so they can customize it As they wish.
“Users retain full freedom, but benefit from the stable back-end maintained by the WebTrit team.
“Existing third-party solutions don’t give you control and customization options aren’t available. Or even worse, vendors don’t keep software current and up-to-date.
“WebTrit saves money and increases development efficiency and pace. It also reduces the time it takes to develop from scratch and constantly maintain.
The timing of innovation is certainly important.
The pandemic-induced flow to mobile work and collaboration platforms such as WhatsApp and MS Teams has fueled an explosion in unified communications.
Those who work from anywhere demand reliable and seamless communication capabilities that are increasingly integrated and simple.
The power and convenience of the full-featured softphone app is quickly eclipsing the clunky, outdated need to switch between devices or platforms in order to enjoy the best possible user experience – and get the most out of it. ‘efficiency.
“The market is changing and only organizations that keep pace with innovation will maximize opportunities,” says Zhylenko.
“We have seen big changes in the way the world communicates and we expect these changes to continue. Leveraging this transformation will serve as a powerful differentiator for those who respond positively”
To learn more about how PortaOne and WebTrit can help your business and your customers’ business thrive, visit www.webtrit.com