PairTree Launches First-of-its-Kind Mobile App Delivering Modern Adoption Access and Support at Your Fingertips | Company

SEATTLE–(BUSINESS WIRE)–October 13, 2022–

PairTree, an adoption platform using technology and data to increase and accelerate connections between birth mothers and adoptive families, today announced the launch of an industry-leading platform – including iOS apps and Android – providing a modern experience for everyone involved in the home adoption journey. The all-new mobile experience is now available for free download via iOS and Android.

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PairTree is launching the first-of-its-kind adoption platform – including iOS and Android apps – providing a modern experience for everyone involved in the national adoption journey. (Photo: BusinessWire)

For the first time in history, an adoption platform brings direct access at the fingertips of adoptive families and expectant mothers to all the services needed to navigate national private adoption – home study approval , matching, legal referrals and support – increasing compatibility, reducing onerous fees, ending discriminatory practices, modernizing analog processes, increasing security and improving accessibility in the industry. Expectant mothers and adoptive families today have grown up with the internet, social media and online dating and prefer to make a first connection online before meeting in person. With the new platform, PairTree has radically modernized the adoption process – unlocking the nation from adoptive families to expectant mothers with the goal of creating the most compatible matches.

“In a post-Roe world, we want to make sure expectant mothers have the most control over their adoption journey. Make sure they have modern access to education, support, and ethical professionals , as well as the nation of families hoping to adopt (compared to the limited number of families their local agency can access) becomes exponentially larger,” said Erin Quick, CEO and Founder of PairTree, adding that 90% of future Mothers pursuing adoption exclusively use their mobile devices, making the new PairTree platform a necessity for those considering adoption as a birth plan.

Too often, an expectant mother seeking adoption is presented with a limited number of hopeful adoptive families to choose from – usually families who have been waiting the longest for compatibility. Unfortunately, this process does not consider whether or not this family is truly the best match for the future mother or her child.

When an expectant mother has control of the process and a wide choice of adoptive families, it lays the foundation for a healthy, long-term relationship with the birth family, which ultimately benefits the adopted child. PairTree puts more control in the hands of the mother-to-be, providing modern features that allow them to find their best match. With 90% of adoptions “open”, that is to say that there is permanent contact between the biological mother and the adoptive family, compatibility is now more important than ever.

PairTree provides full and unlimited access and support at every step of the adoption process in a user-friendly format. “We are now able to offer a completely modern approach to adoption and look forward to continuing to support families throughout their lives,” said Erin Quick.

As one in eight couples suffer from infertility, more and more people are looking for alternative ways to start a family, including the more than five million American families who consider adoption each year. However, the conventional approach to adoption includes high fees, long delays, discriminatory practices, and opaque, analogous processes that pose obstacles for many hopeful parents.

The new PairTree platform solves these challenges. Key features include:

  • Education – free and unlimited education developed by industry experts
  • Home Study – first-of-its-kind online approval process for adopting families that matches state requirements
  • Matching – personality-based matching to increase compatibility
  • Legal referrals – organized network of top adoption professionals in every state

PairTree was founded by Seattle entrepreneur Erin Quick, who draws on a 20-year career in global brand marketing and her own first-hand experiences as an adoptive mother of two. She was recognized as Puget Sound Business Journal 40 under 40, and was recently named to All Raise’s Visionary Voices panel.

About PairTree

Launched in July 2020, PairTree is a private adoption platform using technology to modernize the adoption process. More than 4,500 adoptive families and 450 biological mothers have registered on the platform. PairTree is dedicated to providing lifelong support to birth mothers, donating 5% of net profits to organizations that provide ongoing assistance. For more information, please visit

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CONTACT: Rebecca Skinner


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SOURCE: PairTree

Copyright BusinessWire 2022.

PUBLISHED: 10/13/2022 10:35 a.m. / DISK: 10/13/2022 10:36 a.m.

Copyright BusinessWire 2022.

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