Mobile Service Providers Must Evolve to Meet Subscriber Growth and Continued Digital Transition

Mobile operators must continue to expand their network capacity to meet growing demand for mobile connectivity and meet customers’ growing reliance on digital services. According to the international mobile industry organization GSMA, subscriber growth will continue over the next three years, alongside an increase in the contribution of mobile services to the global economy.

In his recent publication The Mobile Economy Report 2022, the GSMA predicts that there will be nearly 400 million new mobile subscribers by 2025, of which 148 million will come from the Asia-Pacific region. The group added that “mobile data will more than triple in most regions over the next six years, driven by increased smartphone adoption and video usage.”

The GSMA previously reported that more than 333 million people across the Asia-Pacific region will start using mobile internet for the first time by 2025. This will bring the penetration rate to 52% of the total population of the region. region.

Asia-Pacific subscribers are already known to be among the highest mobile data users in the world, tied only with North American users by consuming 12GB per smartphone per month in 2020. This is expected to increase to 37GB per smartphone per month in 2026.

Globe, the Philippine mobile leader, reported record mobile data traffic in 2021 at 3,733 petabytes, a 48% year-on-year growth from 2,517 petabytes in 2020. In the first quarter of the year, the Mobile data traffic soared to 1,058 petabytes from 836 petabytes last year, reflecting 27% year-over-year growth.

“The value of a consistent delivery of mobile and data services cannot be overemphasized, particularly in terms of how it enables connectivity and sparks much-needed innovation, creative solutions and economic growth at a time when the pandemic continues to cast its shadow,” said Darius Delgado, Head of Globe Consumer Mobile Business.

Delgado said Globe remains focused on aggressively building its network by allocating 89 billion pesos this year for building new cell sites, upgrading existing sites to 4G/LTE, accelerating deployment of 5G connectivity and fiber boosting of Filipino homes nationwide.

Globe’s network expansion is in line with its commitment to the United Nations Sustainable Development Goals, in particular SDG 9, which highlights the role of infrastructure and innovation as drivers essential for economic growth and development.

Globe expects the upward trend in mobile business to continue given greater mobility with the easing of the pandemic.

“The sheer amount of data traffic confirms our customers’ growing reliance on digital services, and their preference and trust in the Globe network for their day-to-day needs,” Delgado said.

To learn more about Globe, visit www.globe.com.ph.

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