Maruti Suzuki will increase the number of mobile service vans to more than 300 by the end of the financial year

With the COVID-19 pandemic driving up the demand for home vehicle servicing, the country’s largest automaker, Maruti Suzuki India Ltd (MSIL), is increasing the number of its mobile service vans to over 300 d ‘by the end of this fiscal year as part of its Service on Wheels initiative, according to a senior company official.

Driven by “Maruti Suzuki Service on Wheels” and the measures taken in its workshops, including digitization and safety and hygiene measures, the company’s vehicle maintenance activity has been able to do better in the second quarter than it had done in the comparable period of 2019-20, before the pandemic hit.

“Maruti service rebounded very quickly after COVID-19. Our service on wheels has become a huge success. Customers today prefer that,” Partho Banerjee, Senior Executive Director, Service at MSIL, told PTI. .

Previously, the company only serviced vehicles free of charge at customers’ doorsteps, as paid services required lifting the vehicle. The company then tackled the problem by offering the mobile service concept on the Super Carry platform (the company’s light commercial vehicle), he added.

“In the space of a year, we now have 250 services on wheels – which is a big number over an entire year. It shows how that demand comes and we are trying to meet it,” Banerjee added.

He further stated, “We are accelerating at a very rapid pace as dealers as well as customers are more interested in servicing at their doorsteps.”

Stating that even in rural areas, wheeled service has good traction, Banerjee said: “Customers are so happy that they don’t have to go to workshops. Also, in many places, there It is practically not possible to have a large car workshop.

Sharing the company’s plans to improve service, he said: “We expect to reach over 300 (Service on Wheels) by the end of the (fiscal) year.”

When asked if the growth of his service on wheels was related to the pandemic, he replied, “The demand just increased after COVID-19. Customers now look forward to service on wheels.

Elaborating on the growth of the company’s services business, Mr. Banerjee said, “Our pace of growth was around 20% in the second quarter.

In the first quarter, growth was less due to the lockdown due to the second wave of the pandemic, he said adding paid services is one of the critical criteria by which the company is able to judge the number of returning customers.

“In the second quarter, we had 20% growth. I think we’re doing better than the (same) quarter of 2019-20, which was not a COVID-19 year,” Banerjee said.

Asked about the outlook for the current financial year, he said: “We are doing it quarter by quarter. I don’t know what will happen in the next quarter. People are talking about a third wave and other things. We keep our fingers crossed we’ll cross the bridge like when we get there.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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