Main trends in mobile applications in the post-pandemic era

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Mobile apps have changed dramatically since the start of the covid-19 pandemic with the emergence of native apps and dark mode.

As innovation germinates, new features and functionality have emerged in the mobile app development landscape.

Here are the main trends in mobile applications that will govern the post-pandemic era:

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1. Integration of the Internet of Things (IoT) application

The Internet of Things (IoT) is far from a new concept. But the increase in mobile penetration across a wide range of industries and categories has created seemingly endless opportunities for the Internet of Things.

Mobile apps can be used to adjust a home’s thermostat remotely, lock or unlock a front door, and connect to home security systems. Refrigerators and other household appliances can also be connected to mobile applications.

The global Internet of Things market is expected to reach $ 222 billion in 2021. $ 161 billion of this estimate will come from software, such as mobile applications.

2 machine learning algorithms are now widely used

Machine learning is widely used in mobile applications. Some notable examples are voice search, facial recognition, and chatbot. AI-powered photo filtering apps like Instagram, Snapchat, and Face App have taken AI use to the next level.

3. User engagement is still king

If you’re currently using a digital wallet, food delivery app, or e-commerce app on your smartphone, what’s the one thing they keep telling you?

Sale offers!

All the big companies that have a mobile app to sell their product are investing heavily in increasing user engagement. They do this by offering tons of loyalty programs, offers and discounts, to keep you hooked on their app.

4. Augmented reality is making huge waves

In its simplest form, augmented reality allows application developers and businesses to overlay digital data on real-world objects. AR is already making huge waves in the mobile app tech landscape.

Augmented reality apps come in two distinct forms: location-based and marker-based. With the rapid growth in AR adoption, it’s critical to consider that in the future, many consumers will expect a seamless UI / UX. Making your application simple and intuitive will greatly increase your chances of success in a rapidly growing market.

5. The rise of integrated streaming services

Already have a Netflix subscription?

Well, if you haven’t, just know that 209 million people signed up in the second quarter of 2021. We have seen a real disruption in the video entertainment industry by OTT (over the top) streaming services. ) that caused people to abandon conventional television and even cinema.

As a result, the key players in the Cinema business are now working to create content that generates a dedicated online audience.


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