Lovevery Launches Mobile App for Parents, Announces $ 100 Million Series C to Support Digital and Global Expansion


BOISE, Idaho, 28 October 2021 / PRNewswire / – Lover, the fast growing early childhood brand, today announces the launch of its mobile application for parents, The Lovevery app. The Lovevery app provides parents and caregivers with hands-on support, including activity ideas, digestible research, live expert Q&A, and other developmentally appropriate resources.

The Lovevery app

“Sharing ideas and connecting parents with experts has been at the heart of our mission at Lovevery from the very beginning”, noted Jessica rolph, co-founder and CEO, Lovevery. The Lovevery app is designed to complement our Play Kits subscription by bringing the right child development support to a parent’s fingertips at the right time, without information overload. This launch is an important step forward. for the growing platform we have created, integrating our network of experts, scientific products and educational resources for parents. ”

At launch, The Lovevery App is available on iOS in the App Store and serves Play Kits subscribers with children aged 0-12 months. It will continue to expand to include more youthful years, as well as other features including e-commerce integration, digital-only subscriptions, and integration with Lovevery’s other parenting learning resources.

Today, Lovevery also announced their $ 100 million The Series C financing, which closed June 2021. The tour was led by JCC, with the participation of existing investors such as Chan Zuckerberg Initiative, GV (formerly Google Ventures), Reach Capital and SoGal Ventures. The investment will be used to continue its international expansion, fuel Lovevery’s digital growth and continue to develop its content platform for parents, including the Lovevery app and a growing library of online course.

Lovevery’s growth continued this year as it expanded its product line by add a fourth year to its award-winning Play Kits subscription program, opened a strategic retail channel with the successful launch of a range of products exclusive to Target, and took its flagship subscription offer To Europe and the United Kingdom in response to strong customer demand. Lovevery also recently introduced a proprietary, mobile-centric subscription platform to optimize business operations and better meet the unique needs of its subscriber base across the globe. Today, Lovevery has over 220,000 active subscribers to its flagship play kits program and has shipped over one million play kits in the past 12 months.

“Love now generates more $ 100 million in ARR by subscription, and our recurring revenues have increased by more than 100% year over year “, noted Roderick Morris, co-founder and president, Lovevery. “We have made strategic decisions that will allow our business to grow in a thoughtful manner, from the introduction of our own proprietary software platform for subscription management to the launch of the Lovevery app. The investment led by TCG further strengthens our ability to add talent and capabilities in content, technology and other critical functions that support the continued growth and expansion of the business. “

Lovevery made several key recruitments in 2021 to support its growth objectives, including:

  • Vice President of the Media and Content Group, Rory brown (formerly Viacom, Bleacher Report)

  • Vice-president of the Technology and digital group, Luc Friang (formerly CTIO at Zulily)

  • Vice-President of the Quality, Safety and Regulatory Compliance Group, Bryan brown (formerly Mattel)

  • Vice President of Group Operations, John tansey (formerly Happy Family Organics)

  • VP of user experience and creation, Melissa Bell (formerly Rent the Runway, Honest)

At the closing of the financing, the investor of TCG Michaela venuti also joined the board of directors of Lovevery.

“Since its inception, Lovevery has redefined the parenting category through its innovative approach to product, distribution and content,” noted Michaela venuti, vice-president, TCG. “With deep customer focus and a thoughtful investment in digital capabilities, Lovevery will strengthen its position as a brand that families look to for parental support. We wholeheartedly believe in Jessica and Rod’s vision to create an iconic brand of early childhood, and we are delighted to contribute to the continued growth of the company.


LoverThe Early Learning System supports families with essential stage play elements for kids and multi-channel content for parents. The company is best known for its award-winning subscription Play kits program. Lovevery was started in 2017 by co-founders Jessica Rolph and Roderick Morris with the introduction of the company’s first product, The play gymnasium. Today, Lovevery is a B certified company situated at Boise, Idaho serving more than thirty markets around the world. To learn more, visit:


Founded by Pierre Chernin, Jesse jacobs, and Mike kerns, JCC is an investment company dedicated to the creation of consumer businesses. The TCG team are used to working with world-class consumer brands in content, commerce and consumer technology, including Headspace, MeatEater, Food52, The Pro’s Closet, Everlywell, Surfline and Barstool Sports. .

Media contact: [email protected]

The Lovevery app

The Lovevery app

Lovevery (PRNewsfoto / Lovevery)

Lovevery (PRNewsfoto / Lovevery)



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