Loblaw Aims to Make “The Mobile Shop” the Largest Third-Party Mobile Phone Retailer in Canada by 2013 – MobileSyrup

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Loblaw, a large supermarket here in Canada, has been offering prepaid mobile service under its PC Mobile brand for years, along with 8 other operators with the self-service kiosk “The Mobile Shop” (Rogers, Bell, TELUS, Virgin, Fido , Koodo, Wind and Public Mobile). Today, the company officially launched a new full-service store experience that gives people an alternative way to purchase a postpaid mobile device, dongle, or tablet – in total they have over 50 different devices. There are currently 100 live locations today, but the plan is to have a total of 200 across Canada by the end of 2012.

Yesterday in an interview, Maria Forlini, senior vice president of PC Telecom, said that “we are serious about this and for the long haul.” The big goal is to become the largest third-party mobile phone retailer in Canada by 2013, The Mobile Shop already employs 400 mobile representatives and expects to have 400 next year, and customers can go there and ask for advice on their device. Forlini said that “we play an advisory role to make sure our customers get the right phone and the right plan to help them get the most out of their mobile experience – all in one easy, convenient location.”

Full-service Mobile Shop stores have devices from Rogers, Bell, TELUS, Virgin, Fido, Koodo and PC Mobile. Basic prepayment kiosks.

Source: The mobile shop


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