Irving’s mobile app platform raises $8.5 million to make shopping online even easier

Vajro Inc., an Irving-based tech company that owns its mobile app platform can help e-commerce store owners build Android and iOS apps in 60 minutes or less, will use an $8.5 million investment dollars to improve functionality and leverage new e-commerce platforms.

Vajro, launched in 2018 and now has 150 employees, said Monday the funding came from Five Elms Capital, a Kansas City-based private equity firm that invests in business-to-business software companies.

According to Vajro, more than 2,000 brands have chosen its mobile app builder to accelerate sales growth on e-commerce sites like Shopify. He cited SimplyMe Boutique, which increased its mobile app revenue 10x in 12 months, and Beautique, which earned $86 for every dollar spent with Vajro, as examples.

“Most e-commerce stores are optimized for desktop web traffic, while 80% of traffic comes from mobile devices,” said Daniel Bjornson of Five Elms Capital. “Vajro solves this problem by reducing the friction of traditional mobile commerce, quickly and efficiently.”

The mobile app platform does not require writing code and allows e-commerce sellers to make changes without having to update their app every time.

Vajro CEO Baskar Agneeswaran said the investment will allow the company to integrate its platform with other e-commerce sites, such as WooCommerce and Magento.

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