i-mobile Shop impresses shoppers with CAYIN In-Store Digital


DMaSStech installs the CAYIN digital signage system in 28 selected i-mobile stores in Thailand. Displays convey branding and product advertisements to shoppers with high-quality videos and engaging images

i-mobile Shop, the largest mobile phone distributor in Thailand, has installed the CAYIN digital signage system in 28 selected distribution points. The in-store digital display network, implemented by DMaSStech (Digital Media and Signage Solution Technology), is managed remotely by the head office and instantly delivers up-to-date advertising and branding through branches. He is the spearhead of CAYIN’s digital signage deployments in Thailand.

i-mobile Shop is mainly located in department stores with around 30 branches in Bangkok and around 50 branches in other provinces. To improve its brand image and promote its products and services, i-mobile Shop consults with DMaSStech, the leading digital media and display solutions systems integrator in Thailand with extensive experience, and decides to set up a network of dynamic in-store signage with CAYIN’s solution for better communication with customers.

This digital signage project for i-mobile Shop aims to achieve the following objectives.
-Improve the image of the company and the store as an expert in mobile telephony
-To advertise i-mobile products and services
– Sell advertising space to other customers and partners
-Effectively communicate services and messages to customers

“We believe that in-store digital signage system can create a fashionable, high-tech store image for all shoppers and pedestrians,” said Pichet Suppana, senior director of retail development at i-mobile Shop. “More than a dynamic platform to showcase i-mobile products and services, we look forward to creating digital media for our partners and other like-minded advertisers with us.

28 LCD screens are installed in selected i-mobile stores and powered by CAYIN SMP-PRO3, the zone type dynamic display reader. Each player in the store is centrally controlled by the CMS CAYIN server, which is installed at the head office. The CMS server updates all media content and schedules to the SMP players in each branch office via VPN, so that the head office administrator can easily manage the displays scattered in different locations.

Displays are installed in the store and face customers outside the window. All content presented on digital screens is carefully designed by i-mobile media and advertising staff. CAYIN SMP-PRO3 provides a powerful and easy-to-use platform for the content creation team to convey branding, new mobile phone ads and latest promotional events through high quality videos, slideshows images and a ticker. The team even sells advertising space to other clients and partners.

The digital signage system has been operational since July 2008. It attracts more viewers and increases the distribution channel for marketing content and partner products. i-mobile Shop also sells advertising content to other advertisers and successfully increases sales revenue.

“Dynamic digital signage enhances the brand image of i-mobile in terms of trend and high technology,” said Sathian Thancharoenkit, Managing Director of DMaSStech. “This implementation is just the start for i-mobile Shop. In the next phase, they plan to have interactive media with mobile phone, audio text and WAP using digital signage. We will see a more interesting integration of advanced audiovisual technologies.

i-mobile Company Limited, the largest mobile phone distributor in Thailand, also has its own brand “i-mobile”, which is the most popular mobile phone group in Thailand with over 1,000,000 devices per year. . The company also has i-mobile stores in Thailand and distributors in many countries in Southeast Asia and South Asia.

DMaSStech at a glance

DMaSStech Company Limited is created with the vision that digital signage will soon be one of the most effective tools for marketing communication and public relations, mass and prevalent in the media world. As can be seen in major organizations such as department stores, banks, major fashion stores, use digital signage to communicate with their customers and / or employees.
With a mission to be the market leader in providing digital signage solutions in Thailand and regional markets, DmaSStech is focusing its resources, commitment and efforts to move the business forward and explore expertise in the new updated solution to ensure the right solution to customers’ needs. .

The company has served over 40 corporate clients with our digital signage solution providing both the standalone and the networked solution.

Learn more about DMaSStech at www.dmassthailand.com

CAYIN technology at a glance

CAYIN Technology offers a comprehensive portfolio of digital signage solutions including: media players, servers and software, for various business applications, such as education, transportation, retail, hospitality, corporate use and financial and public institutions. CAYIN is committed to being a reliable partner for its customers worldwide and has successfully implemented various application benchmarks globally. In order to best facilitate the deployment of CAYIN products, the company also offers tailor-made services to meet growing market demand for almost unlimited applications.

Learn more about CAYIN technology at http://www.cayintech.com

CAYIN Technology Co., Ltd.
Cindy Lai Tel. : + 886-2-2595-1005 ext. 207
Faye Yang Tel. : + 886-2-2595-1005 ext. 283
Fax: + 886-2-2595-1050
Email: [email protected]
Address: 8F, No. 577, Linsen N. Rd.,
Taipei 104, Taiwan

This version was posted on openPR.

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