How to improve the UX Design of your mobile application?
According to a study by Statista, smartphone users have around 10 to 30 apps installed on their smartphones.
When a person installs an app, they will likely determine whether they want to keep the app or uninstall it after the first use only. Therefore, the app only has one chance to stay in the user’s app list.
In all the apps installed on users’ smartphones, they mainly use 5-8 apps per day, and others are only there if the user needs them. For example, for shopping apps, many users have installed shopping apps on their smartphone, but they don’t use the app daily. It’s more like they use the app once a month.
But the reason they kept the app is because it’s convenient and provides a better user experience than all of the competition.
86% of shoppers are willing to pay more for a great customer experience. Nowadays, experience is essential for users, and when it comes to mobile apps, UX is responsible for the experience that users have.
How to improve the UX design of your mobile application
The experience offered by your application plays an essential role in deciding whether the user will keep your application installed on their mobile and whether they will use it or not. Here are some tips to improve the UX Design of your mobile application:
1. Increase speed:
According to a study by Google / SOASTA Research, if the app takes more than 5 seconds to load anything, it will increase your app’s bounce rate. For a mobile game, long load times are reasonable and normal as some games are quite huge these days, but when it comes to a mobile app, people want the app to be as fast as possible.
What’s more, the app can download unload data to increase speed, and if the user installs the app instead of using the web version, he expects better results.
You can improve the speed by offloading data, optimizing images, reducing plugins, etc. So you can speed up your mobile application.
2. Put the user use case first:
When an application is developed, it is based on what the company or the company that develops the application is trying to solve. For example, a company that sells beauty products will develop an app that will make it easier to sell the products.
This is the first step in developing an app, and if the app is developed based on what the business or business wants to solve, the app will be missing in the UX department.
The sole purpose of the app should be to help the user. In this case, the application should be developed to provide a better shopping experience for users and not to increase sales. If the structure of the application is based on a better user experience, the sales will increase automatically.
3. Efficient integration process:
First impressions are very important. When someone downloads your app, the first thing they’re asked to do is create their profile. This can be very important to you, but if the process takes too long or too much information is requested from the user, they can get frustrated.
The onboarding process should be as quick and painless as possible. First, you should only ask for very important information. Then you need to allow them to sign up using Facebook, Google, etc. in this way ; they can register with just a few clicks. Instead of having users type everything, you need to provide drop-down lists so they can select with just a few keystrokes.
4. Use small content:
A simple UX is one that is divided into different pages that have small content. As the screen size of a smartphone is small, the content should also be small in order for the user to explore everything more easily.
Dedicate a different page to each different thing, and in this way you can easily fork the information, for example, the checkout process.
It is said that an ideal payment process is one that consists of only three steps. More than three steps will frustrate the user; however, this is not entirely true.
You can divide your payment process into more than three steps. Just make sure each step is focused on one thing. This way the user will not be frustrated. There will be more steps, but they will be short, and therefore it will save the user from complexities.
5. Use of gestures:
There are certain habits that a user has when using their smartphone. If you want to deliver a superior experience with your mobile app, you must adhere to these habits and use them in your mobile app.
For example, iPhone users can go back by simply swiping from the left side of the screen to the right side of the screen, and so in your app you need to include the back button on the top left, but with that, your app should also be able to use this gesture.
There are various other gestures like pinch to zoom, two fingers, 3D touch, etc. You need to include it in your app to provide better user experience.
6. Test to improve your user experience:
When we talk about testing the app, what comes to the minds of a lot of people is to find the bugs in the app and see if there are any delays or issues in the app.
However, the main step of the test should be to test whether the application is capable of providing the required user experience or not. The best way to do this is to perform remote user testing. The user’s participation in the remote user test will record their experience while using the app in their natural environment using recording software. In this way, you will get to know the experience that users have when they use your app with their comments.
If you’re happy with the results that’s the best thing, but if you’re unhappy with the user experience that your app offers, you can try doing something new.
There are different alternatives for each application. All apps can copy the functions you provide, but what helps you stand out from the competition is the user experience that your app offers.
The user experience provided by your app will delight users when they try your app and inspire them to revisit your app more frequently. To achieve this goal, work on the UX of your mobile app as much as possible. Follow the tips mentioned above and various other practices to deliver the best user experience ever through your mobile app.